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Design Process

I actually get asked about my design process quite frequently. It's one that often comes up in the interview process for Graphic Design jobs. Since my identity development experience has been primarily internal, I thought I'd show you how I created the Bonbon Blooms identity for when I was Creative Director there:


Okay then what?

Then I take some of my favorites and start building a rough gallery to see if the client will like a particular direction. From these meetings and back-and-forth emails, I'll learn how to create these refinements:​


Thank you for scrolling.

I really appreciate you taking a look at my process for Identity Design. I sketch many things, but identities are those that always get the pencil-and-paper treatment.​

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